Privacy policy

Privacy Policy

Last updated: March 12, 2026

This Privacy Policy describes how Muscle Matcha™ (“Muscle Matcha,” “we,” “us,” or “our”) collects, uses, discloses, and otherwise processes personal information when you visit or use our website, shop with us, communicate with us, or otherwise interact with our products and services (collectively, the “Services”).

Our store is hosted by Shopify, which enables us to provide the Services to you. By accessing or using the Services, you acknowledge that you have read this Privacy Policy.

1. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

Contact Information
Such as your name, email address, phone number, billing address, shipping address, and other contact details.

Order and Transaction Information
Such as the products you purchase, return, exchange, or cancel, your cart contents, order history, payment confirmation, shipping details, and other transaction-related information.

Payment Information
Such as payment card details and related payment information. Payment card processing is handled by our payment processors and we generally do not store full payment card numbers ourselves.

Account Information
Such as login details, saved preferences, settings, and information you provide when creating or managing an account.

Communications
Such as the contents of messages you send to us through email, contact forms, customer support, reviews, social media, or other communications.

Device and Usage Information
Such as your IP address, browser type, device type, operating system, approximate location derived from IP, pages viewed, products viewed, referral URLs, session data, and information about how and when you interact with our Services.

Marketing and Advertising Information
Such as whether you open or click emails, whether you engage with our ads, and information about your visits, purchases, and interactions that may be used for analytics, attribution, retargeting, audience building, and ad optimization.

2. Sources of Personal Information

We may collect personal information:

- directly from you, such as when you place an order, sign up for updates, contact us, create an account, or otherwise submit information to us;
- automatically through cookies, pixels, tags, scripts, SDKs, and similar technologies when you browse or use the Services;
- from Shopify and other service providers that help us operate the Services;
- from advertising, analytics, payment, fulfillment, fraud prevention, and marketing partners; and
- from publicly available sources or third parties where permitted by law.

3. How We Use Personal Information

We may use personal information to:

- provide, operate, maintain, and improve the Services;
- process and fulfill orders, payments, shipping, returns, exchanges, and refunds;
- create, maintain, and service customer accounts;
- communicate with you about orders, customer support requests, account matters, and other service-related issues;
- send you marketing and promotional communications, where permitted by law;
- personalize your shopping experience, including product recommendations and content;
- measure site traffic, campaign performance, and user behavior;
- detect, investigate, and prevent fraud, abuse, chargebacks, security incidents, and other harmful or unlawful activity;
- comply with legal obligations and enforce our policies, terms, and rights; and
- support our business operations, analytics, attribution, and reporting.

4. Cookies, Pixels, Analytics, and Similar Technologies

We and our partners may use cookies, pixels, tags, local storage, server-side events, and similar technologies to collect information about your browsing activity and interactions with our Services.

These technologies help us:

- keep the website functioning properly;
- remember your preferences and cart;
- understand how visitors use the site;
- measure traffic and campaign performance;
- detect fraud and maintain security; and
- deliver, measure, and improve advertising and marketing.

Depending on your location, you may be presented with tools to manage cookie or tracking preferences. Your browser settings may also allow you to control certain cookies. Please note that disabling some technologies may affect the functionality of the Services.

5. Advertising, Analytics, and First-Party Data

We may use third-party advertising and analytics tools, including services provided by Shopify, Google, and Meta, to understand how customers interact with our Services, measure the performance of our ads, attribute purchases and other conversions, build audiences, and deliver or optimize marketing.

In connection with these activities, we may collect or share identifiers and commercial information such as email address, phone number, name, address, device identifiers, IP address, order details, pages viewed, products viewed, cart activity, purchase activity, and related browsing or interaction data. In some cases, this information may be sent in hashed, pseudonymized, or otherwise privacy-enhanced form where supported by the relevant platform.

We may also use first-party data and customer-provided information for analytics, ad measurement, conversion matching, remarketing, suppression, audience creation, and campaign optimization, subject to applicable law and consent requirements.

6. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

Service Providers
Including providers that support website hosting, ecommerce functionality, payment processing, shipping and fulfillment, customer support, analytics, fraud prevention, email delivery, and cloud storage.

Advertising, Marketing, and Analytics Partners
Including partners that help us measure, attribute, personalize, optimize, and deliver marketing and advertisements.

Shopify
Our store is hosted on Shopify, and Shopify may collect and process personal information in connection with providing and improving the Services.

Business Transfers and Legal Disclosures
We may disclose personal information in connection with an actual or proposed merger, sale, financing, acquisition, bankruptcy, or similar business transaction, or where required by law, legal process, subpoena, court order, or to protect our rights, property, safety, or the rights, property, or safety of others.

At Your Direction
We may disclose information when you request or direct us to do so, such as when using social sharing features or third-party integrations.

7. Relationship with Shopify

Our Services are hosted by Shopify. Information you submit through the Services may be transmitted to and processed by Shopify and its service providers in order to provide, operate, secure, and improve the Services.

We may also use Shopify features, apps, or integrations that support analytics, advertising, checkout, customer experience, or business operations. In those circumstances, Shopify may process personal information in accordance with its own privacy practices and applicable terms.

8. Third-Party Links and Services

Our Services may contain links to websites, apps, or platforms operated by third parties. If you follow those links or interact with third-party services, your information will be governed by those third parties’ own privacy policies and terms. We are not responsible for the privacy or security practices of third parties.

9. Children’s Privacy

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of 13, or under a higher age where required by applicable law. If you believe a child has provided us with personal information, please contact us so we can review and delete it as appropriate.

10. Data Retention

We retain personal information for as long as reasonably necessary to provide the Services, complete transactions, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, and protect our business. Retention periods may vary depending on the type of data and the purpose for which it was collected.

11. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

12. Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information, which may include the right to:

- access or know what personal information we collect, use, disclose, or process;
- request deletion of personal information;
- request correction of inaccurate personal information;
- receive a copy of certain personal information in a portable format;
- opt out of certain targeted advertising, profiling, sale, or sharing activities as defined by applicable law;
- withdraw consent where processing is based on consent; and
- appeal a decision relating to a privacy rights request, where permitted by law.

You may also opt out of promotional emails by clicking the unsubscribe link in our emails. Even if you opt out of promotional messages, we may still send you non-promotional communications, such as order confirmations, service messages, or updates about your account.

Where required by applicable law, we will honor recognized browser-based opt-out preference signals, such as Global Privacy Control, for the browser or device from which the signal is sent.

To exercise any privacy rights request, please contact us using the contact information below. We may need to verify your identity before fulfilling your request, and we may decline a request where permitted by law.

13. International Transfers

We and our service providers may process, store, and transfer personal information in countries other than the country where you live. Where required by law, we will use appropriate safeguards for cross-border transfers.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other operational reasons. When we do, we will post the updated version here and revise the “Last updated” date above.

15. Contact Us

If you have questions about this Privacy Policy or would like to exercise your privacy rights, you can contact us at:

Muscle Matcha™
Email: admin@drinkmusclematcha.com